Playsquare / The studio
We don't write the code.
We direct the things that do.
An AI consultancy and product studio built on one idea: the hard part isn't writing code anymore — it's knowing what to build and directing the thing that builds it.
Why Playsquare
Playsquare exists to ship AI-native products — the real thing, live in the world. Not prototypes. Not decks. Not another AI pilot that dies in a slide.
The way software gets built has changed. Agents can write it, review it, test it, and ship it. What they can't do is decide what should exist, or make the hundred judgment calls that separate a product people use from a demo that impresses for a week.
That's the work. We don't write the code — we direct the things that do, with taste and a clear point of view on what to build.
Playsquare is founder-led by Dobromir Mitev, hands on the keys. In mid-2025 he stood up an autonomous system of agents that now writes, reviews, tests, and ships code across the studio — so this isn't a theory about how AI changes building software. It's how we build every day.
He also hosts AI Without the Hype — the thinking behind the studio, out loud.
How we work
Decide what to build
We get sharp on what should exist and why, before a line ships. The strategy call is the one that matters most — so we make it with you, not for you.
Build with agents in the loop
Design and build move at founder speed, with our agent system writing, reviewing, and testing alongside us. You see real, running software early — not status decks.
Ship to production
We deploy to real infrastructure you own. Production or it didn't happen — that's the bar, and it's non-negotiable.
Iterate in the open
Launch is the starting line. We watch it in the wild and keep shipping — with you steering what comes next.
More
Let's build something real.
Tell us what you're building. We'll tell you how fast we can ship it.