Case study / Web · Civic · Live
MyVarna
A civic issue-tracker for the city of Varna. Residents report problems on a map, the city sees them. Designed, built, and shipped to production by Playsquare.
The idea
A city works better when problems are visible. A broken streetlight, a pothole, illegal dumping — small things that are easy to ignore when there's nowhere to point at them.
MyVarna gives residents of Varna one place to do exactly that: drop a report on a map, and put it in front of the people who can fix it.
It's civic software with a simple bar: it has to be usable by anyone, on a phone, in seconds — and it has to be real, not a pilot that never ships.
So we shipped it. It's live at myvarna.eu today.
What we built
Map-first reporting
Residents drop a geolocated report in a few taps — the map is the interface, not a form buried three screens deep.
Neighbourhood view
Reports organised by district so patterns across the city become visible, not just isolated pins.
Bilingual, mobile-first
Built in Bulgarian for the people who live there, designed phone-first because that's where civic reporting actually happens.
Shipped to production
Live infrastructure, real users, in the wild — not a prototype waiting for a budget.
How we shipped it
AI-native, at founder speed. MyVarna was designed, built, and deployed the Playsquare way — agents in the loop from day one, a human directing every call.
That's the whole point of the studio: production software, shipped fast, by people directing the tools that build it. MyVarna is the proof it works — not a promise that it will.
Next
Build the next one with us.
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