Playsquare / Service S01
Know what to build.
Direct what builds it.
The rare skill now is knowing what to build and directing the thing that builds it. We do that with you — hands on the keys, not from the sidelines.
What you get
Direction, not decks
Working sessions where we make the calls together on real product, not a report that sits in a drive.
AI-native strategy
Where AI actually changes your product and your team — cutting through the hype to what ships value.
Hands on the keys
We direct the build alongside you, so strategy is tested against production, not assumptions.
Founder-to-founder
You get an operator who ships AI-native products, hands on the keys — not a slide and a follow-up invoice.
How we work
AI is the how. The win is the why. We start with what you're actually trying to make true, then work out where AI moves the needle and where it's noise.
Then we direct it into production — because advice that never ships is just an opinion with better formatting.
Playsquare is led by Dobromir Mitev, who directs an autonomous agent system that writes, reviews, tests, and ships across the team — and hosts AI Without the Hype, thinking out loud about exactly this.
Real things, shipped, by people directing the tools that build them.
Proof, not promises
Questions
What does AI consulting actually mean here?+
Direction, hands on the keys. Not a slide deck of recommendations you have to go implement. We work with you to decide what to build and then help direct the thing that builds it — in real sessions, on real work.
Who is this for?+
Founders and teams who know AI changes the game but want someone who has actually shipped AI-native products directing the call — not theorizing about it.
Do you just advise, or do you build too?+
Both, and they're connected. Direction that never touches production is just opinion. We advise while building, so the strategy is proven against a real product, not a whiteboard.
Need a sharper call?
Tell us the decision in front of you. We'll tell you how we'd direct it.